What is PPC?

Paid search marketing is one of the major parts of PPC marketing. These are the ads that search engines like Google or Bing display on search engine result pages (SERP). Paid search marketing follows the same model as PPC, that you only pay when someone clicks on your ad. Through these search engines, you have a reach to the audience that is searching for products and services, therefore, you get to target a potential audience. You no longer have to invest in ads that bring no significant return to you, because with paid search marketing you can easily keep track of your conversion rate.

No matter how promising the results of paid search marketing are, but they can only be attained if it’s used strategically. You can get the attention of the people who are already looking for the service or product that you’re selling, therefore, you can be your solution. Paid search marketing can redefine your business’ success and get you instant results. 

ViralAd – PPC agency in Karachi optimizes an ad that fits your business with the right keywords that help your ad to display in front of your audience. We further help you in monitoring your accounts to be aware of your progress that helps us in planning for future strategies.

The biggest advantage of paid search marketing is that people come to these ads looking out themselves, while all the other forms of display ads are kind of interruption marketing. However, it can be critical to have a solid grasp on all the features of paid search marketing, but ViralAd’s expert team is here to rescue you from the hassle of knowing everything with their exceptional PPC services. With ViralAd, no problem remains unsolved.

Paid Search Platforms


Google is one of the most dominating search engines of all that caters to billions of users at one platform. Never has marketing been so easy as you can directly target your audience directly and know their ever-growing needs. Google provides you with opportunities to display ads in text or images to the people already searching for your services or products. 

Google’s market share is 90% among all the other search engines, making it the most go-to search engine. Not using the Google search engine to your advantage would be equal to losing to your competitors without getting into the market even. In every field of work, the markets are growing rapidly, hence, increasing the competition. 

With trillions of search and growing, Google is your gateway to reach more people who’ll turn into potential buyers for you. It provides you with simplified yet critical ways of reaching your target market, that you can reach efficiently with a little help from our marketing agency. ViralAd – PPC Agency in Karachi has expertise over Google PPC.


The audience of these platforms is different from Google, and Bing has a market share of 34% of the desktop search engine globally. You can’t follow the same strategies for both the platforms and ads for ease of the engines will have to be optimized according to their requirements. 

You can reach 63 million searchers through Bing that can’t be reached through Google ads, so if you’re not utilizing this as an option as yet, do it now. Yahoo! has one of the highest conversion rates and keeps the traffic on its domain. 

Bottom line is that it is never too late to explore all the options that can benefit you and keep you ahead of your competition. Every chance missed is an opportunity not taken. We at ViralAd – PPC Agency in Karachi make sure that you go all the way and keep growing your business with our PPC Services. 

Why PPC Services for your Business?

Quick Experimentation

PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.

Camping Promotions

Don’t have the budget to implement on-going digital marketing efforts? Pay per click services allow you to launch one-time campaign promotions and run short sales cycles. Pay per click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.

Fast Results

One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.

Total Customization

Beat the competition with custom, highly-relevant Google pay per click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay per click campaign from the keywords, audience targeting, placements and even the specific zip codes you want your ads to run in.

Why Do Companies Fail at PPC?

Overloaded Keywords

Among all the PPC accounts, only 12% of the keywords bring you the sale. This explains why the ads shouldn’t be too wordy because they’re not only taking up space but your sales too. The idea to get more sales with more keywords rarely or never works. At ViralAd we take our job seriously and prevent you from making these blunders. We make the keywords that your customers are looking for and modify them to the search words that people are looking for. A good idea needs to be showcased through its keywords if done successfully, your business growth unbeatable. 

Cost & Complexity

Paid search marketing is considered to be costly and complexed for small-to-medium-sized businesses and that’s why many companies don’t opt for this type of marketing. However, it only depends on how you strategize your paid search marketing to reach people who are already looking for you. The conversion rate doesn’t depend on the size of the business, and you can easily make a cost-effective plan of action. The algorithm is not complex but needs a solid grasp to be benefitted from. It is all about putting the right people into the work who know how to make your goal cost-efficient and straight-forward. 

Uninspiring Ad Copy

In a competitive environment where ads are abundant, you can’t afford to run a dull ad campaign. You have to be ahead or at least equal to your competition to grow in your business. Your ads should be distinguishable from your counterparts so that people remember you for your originality. Making an encouraging ad copy can be critical, but not unattainable. With ViralAd, you don’t have to dwell on these complexities because we consult our creative team and your suggestions to put forward an ad that helps you achieve your goal.

Why Do You Need Us?

ViralAd puts in its creative and digital marketing experts at work to collaborate with our clients and understand their needs and provide exceptional PPC Services. We believe in being solution-oriented and bring out the results to you. We do not only develop plans for you but monitor your progress as well. 

We align your needs to your market’s trend so that your audience knows you for your products and being relevant. We take care of all the PPC requirements including the right keyword and ad message that will boost your sales. We make your communication engaging and compelling with our services. 

We consider every aspect of your campaign and keep it updated through-out its running period. We test and analyze the ads or entire campaign from all facets, and give you a well-planned and tested scheme.  

ppc services in karachi

What Our Clients Say

Client Testimonials - ViralAd best digital marketing agency in Karachi

“ViralAd agency specializes in developing brands that stand the test of time no matter what segment they belong to. While cooperating with this company, I was amazed by its innovative approach to digital marketing and how quickly experts adapt to changing conditions.” – Fix The Photo

Kate Gross

Author at Fix The Photo
Client Testimonials - ViralAd best digital marketing agency in Karachi

“We took ViralAd on board as our outsourced digital marketing agency & this was the last time we were taking risk of outsourcing due to past bad experiences. However, they proved their skills of digital as our website experienced a great boom in terms of website traffic & conversions. Thus, highly recommended team!”

Mr. Rehan Tabassum

Managing Director
Client Testimonials - ViralAd best digital marketing agency in Karachi

“Our company have considered them the best digital marketing agency in Karachi as far as our experience is concerned. Their team knows their job & is really contributing to suggesting creative & practical solutions. Whether it is social media or SEO they have helped our business in any way.”

Mr. Atif

Client Testimonials - ViralAd best digital marketing agency in Karachi

“Best website development company I’ve worked uptill now. They were always there responding to our queries. They created my real estate company’s website exactly as I wanted.”

Mr. Kevin

Client Testimonials - ViralAd best digital marketing agency in Karachi

ViralAd has been one of our best choices when it comes to choosing a digital marketing agency. They have helped us increasing relevant traffic to our website exponentially. Hence, highly recommended.

Mr. Zamzam

Client Testimonials - ViralAd best digital marketing agency in Karachi

We got our e-commerce website developed from ViralAd & one thing
I can assure you is they will never leave you hanging or disappointed. In short, you won’t hear a no from their side. Highly recommended agency!

Mr. Ali Zain




PPC gives your business a chance to appear not only as a search result but can reach out to people across all the social media platforms. You can make effective use of keywords & images to make people aware of your product/service and encourage them to click on the ad.

Out of many factors, Bid (how much are you willing to pay for an ad), Targeting (from keywords to demographics, who you are targeting), and Ad Quality (the quality and the relevance of your ad matters) are some of the most important elements that determine the PPC costs.

PPC allows you to reach people who are looking for you that facilitates the customers to find you. Even if the customer doesn’t know about your company, but your product, PPC can help target such customers that will increase your sales ultimately.

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